A great way to get traffic to your blog is through organic searches. These are searches on famous search engines. Optimizing your posts will help you rank better on search engines and help your target audience easily find you. Learning how to grow your SEO is vital to the growth and success of your blog.
If you don’t know anything about SEO or how to optimize your posts on Google, relax. You’re in the right place. Anyway, let’s jump right in and get started.
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What is a domain authority?
Domain authority is how well you rank on common search engines, like Google. When you type something into Google’s search bar, it pulls up websites it believes will answer your search. High ranking websites will appear first. Low ranking websites usually get buried in the never ending pages of Google.
You certainly don’t want to remain a low ranking website if you plan on being successful in blogging.
How do I check what my domain authority is?
There’s a website that allows you to check what your current domain authority is. Here’s the link to it: (https://smallseotools.com/domain-authority-checker). Once you get there, copy and paste your homepage URL and click ‘Check Authority’.
A great ranking website has a domain authority of 40 or above. Google will be more likely to pull these websites up on the front page when a user has a relevant search.
How can I improve my Google SEO?
There are many ways to rank better on Google. If you haven’t been doing the majority of these things, I suggest you get started. I get organic traffic everyday and it’s a wonderful experience.
I definitely recommend you download the WordPress plugin Yoast. It guides you and shows where you need to improve to get a better SEO score. Also, it ranks your readability levels. In other words, it’ll tell you if you sound boring. This is what my SEO score analysis looks like on this post is right now.
Don’t waste any time and download this plugin right now.
Write longer posts.
Google wants to answer the users’ questions. Therefore, a longer post will look better because more words = more information. The recommended word length per post is 300 and up. I find that when I’m writing about something I really care about, it’s so easy to reach this target.
Also, when others leave comments on your blog, it’s included in your total word count. Isn’t that awesome? Therefore, use a call to action at the bottom. Ask others for their opinion and encourage them to join the conversation.
By posting regularly, Google will know that your website is fresh, not stale and old. This is wonderful because things are always changing. People want to know the new answer to their problem, not last year’s.
It’s imperative that you post great quality content. It’s better to post 1-2 awesome blog posts a week compared to 5 mediocre posts. You want to create posts that people will absolutely love. This means they’ll comment on it, share it, and may even revisit it.
The best content is something that answers someone else’s problems. For example, what do you search on Google? People usually bring their issues to Google. Things like, “How to make chicken Parmesan” or “Ways to save money on groceries”. I’ve certainly never searched for anything like “What I did this past weekend”.
Nevertheless, strive to create content that will enrich the lives of others and you can be sure others will love it and share it!
Use many keywords.
For the longest time, I had no idea what a keyword was. Just in case you don’t know either, I’ll tell you. A keyword is what someone may type in the search bar. Take a look at the image below.
All the recommend options Google suggests are keywords. Longer keywords perform better because more specific keywords have less competition. For example, instead of choosing ‘morning routines’ try ‘morning routines of highly successful people’. A person who wants to be successful would be much more likely to click on your post compared to the first one.
Also, this tells Google exactly what you’re blog post is about. Don’t only choose a keyword, but use it in a subheading, your beginning paragraph, and your slug. Some people recommend making your keywords bold to optimize your post on Google. <– Just like I did there. I’m not 100% sure that it actually works, but it’s worth a shot.
Download the keyword chrome extension.
There is an awesome tool that I use called Keyword Everywhere. It’s a web browser extension so you have to download it in order to use it. This is how it works.
When I type in the keyword ‘how to use a can opener’, it tells you a lot of information about it. First, look at the red. The volume is how many times a month this keywords is typed into Google. This particular keyword gets searched 18,100 times a month. That’s a whole lot!
The next thing I want you to look at is the blue oval. It’s around the word competition, which is 0.02 for this keyword. Competition is how challenging it would be to get on the front page of Google with this keyword. A difficult competition is anything close to 1. Therefore, the competition for this keyword is extremely low.
To the right, you’ll see related keywords and all of their info. This is great if you wanted to do a series. In this case, it would be all about can openers; how to use them, different kinds of can openers, and even how to open a can without a can opener (sounds incredibly interesting).
I love this tool and will probably always use it. I definitely recommend that you download it right now.
Check the related searches.
Another great strategy is to check what else people are searching. Google usually provides the ‘people also ask’ section which gives you insight into related keywords. If you can create a post that answers most of the questions people have about can openers, the greater chance Google will choose it for the user.
I started using these related keywords as some of my subheadings to show Google my posts is filled with answers.
Use the back link strategy.
An important thing to mention when talking about Google SEO is back links. One way Google can tell if your website is good quality is if many people are linking to your posts on their websites. If plenty of people are suggesting your content to their reader’s, then it must be some good stuff!
There are different ways you can get your links onto other websites. One of those ways is guest posting. When you create amazing content for someone else’s website, you’ll get the chance to create a bio at the bottom with a link back to your website. Guest posting is a great way to get more traffic to your blog because another blogger’s audience will get the chance to read some excellent content by you.
I recommend commenting on many other blog posts because you get to put a link to your website on it. However, Google is smart and recognizes this as a comment. Nonetheless, it still is a great thing to do. When commenting on websites, be sure to add value to their content. Don’t fluff it up. Write something valuable because other people will be reading your comments.
Always make sure to write amazing quality content. This will promote others to share it everywhere, including their blog posts.
Always link to other pages in your website that are related to the current blog. This helps your Google rank. For example, I can tell a story about how I blog so I can eventually quit my day job and recommend you read my blog about secrets to shopping at Walmart from an associate. (Seriously, it’s a great post and you should check it out if you’re a loyal Walmart shopper.)
Becoming an expert in SEO is a great idea if you want to become successful blogging. If you found this post helpful, please share it on social media to support this blog. Also, check out this related post